As a business, using social media as a marketing tool is a necessity, not a suggestion. But all social channels aren’t created equal when it comes to value and results. In fact, knowing which social networks matter to your business can be confusing. And spending time on the wrong networks is costly, even detrimental toRead More
Marketing Social media
Social media for Businesses – why should Businesses be active in social media
This October, Coca-Cola and PepsiCo made the decision to centralize their social media efforts. For PepsiCo, taking social media marketing in-house provides the opportunity to react faster to digital marketing trends and connect with consumers on a transparent level. Coca-Cola, meanwhile, established their North American Social Center. Staffed by 55 people, the center serves asRead More