Social media for Businesses – why should Businesses be active in social media

This October, Coca-Cola and PepsiCo made the decision to centralize their social media efforts. For PepsiCo, taking social media marketing in-house provides the opportunity to react faster to digital marketing trends and connect with consumers on a transparent level. Coca-Cola, meanwhile, established their North American Social Center. Staffed by 55 people, the center serves asRead More